A landing page is a key web marketing asset. If you want to drive more traffic to your website, you need to know how to create SEO-friendly landing pages. This article is an attempt to explain how it is right to start a valid landing page for your project. Read on to learn more about landing page development.
Specify your buyer personas
User research is an essential part of landing page creation. Therefore, it is highly advisable to identify your potential customers first. Determine which users are visiting your website. Think about their needs, find out what makes their life difficult and provide them with an optimal solution.
Creating personalities (imagined representatives) is the best way to understand your target audience. This way you visualize your assumed customers. When looking for solutions to their problems, focus on identifying the keywords they type into a search box. Also, think about the number of visits you can expect each month from various search queries.
Once you have a picture of your future customers and their search for your solution, you can start creating your landing page.
Development of landing pages: Step-by-step guide
Here are some core principles to keep in mind when creating your landing pages:
Create pages for users, not search engines
The most critical thing that affects your ranking on Google is how much people are satisfied by your web pages, not bots. As practice shows, a great website without SEO will be better than a bad one with SEO. Remember the golden rule: you make pages for people, not search engines. Focus on optimizing your site for users. The more useful and engaging a landing page is, the more likely users will like it. At some point, every improvement of the landing page for users will have a clear and long-term positive impact on your search engine rankings.
Structured content for landing pages
Destination page design should reflect the importance of your content. That’s when semantic HTML comes in. Semantic conversions help people grasp the essentiality of what you’re offering them. Semantic HTML tags increase the likelihood that visitors will spend and spend more time on your site. This, in turn, is a strong signal to search engines.
Create custom snippets
The catchy and concise snippet is a powerful tool that not only helps SEO, but also provides more context to users and engines. With short, informative snippets, you can make your website stand out in Google search results. Once you’re done with your snippet, make sure your landing page is working. Using Search Console, you can identify keywords that your content is linked to. Also, this webmaster tool shows who is linking to your site and which search queries are sending you the most traffic.
These were the basics of landing. Page Development. After you have created the landing page and designed the content, you need to test it. To do this, you need to collect as much data as possible. Semalt experts recommend using Google Analytics this service allows you to attribute behavior and conversions to a specific source. Google Analytics is also great for identifying the best user acquisition activities and improvement opportunities.