Be aware: Now you might have the last chance to leave a good impression. An unsubscriber will now leave your newsletter mailing list but will remain as a potential customer or even as an influencer.
Therefore, make your newsletter unsubscribe process as user-friendly as possible.
- Tell the unsubscribe why it’s worth staying in touch!
- Treat unsubscribers politely and respectfully. This also means avoiding unnecessary hurdles in the unsubscribe process. This way, you or the brand will at least be remembered.
- Give the unsubscriber alternative push channels; e.g. social networks, push notifications, or Whatsapp.
- Ask sincerely about the reasons for unsubscribing – but allow comfortable answers.
Every newsletter sent must include a user-friendly unsubscribe option so recipients can unsubscribe at any time. To do this, use a common and reliable method that everyone understands.